Rolex makes watches that have taken on a role beyond that of mere timekeeper. The reason Rolex is a Rolex is that they have great timepieces that tell good times. A lot of watch enthusiasts know that Rolex Thailand uses a kind of steel that no one else uses. All the steel in the brand’s watches is made from 904L steel.
The 904L steel is expensive, requires special skills and tools, and is overall harder to work with. It makes sense for Rolex to use this steel because of the number of watches they produce and they make all parts in-house.